*screams ‘til I’m blue in the face*
Likes don’t mean squat if they’re not bringing in money
Making money on Instagram takes more than consistent posting — it takes knowing WHAT to post so people find you, trust you + care about what you sell.
But right now managing your own socials looks like…
😵💫Spending 2 hours on a single post just to get 12 likes from your mom + IG bestie and not a single link tap, inquiry or sign anyone who might wanna hire you… cared
😵💫 Chasing whatever format's trending this week while still having no clue what’s actually worth posting for your business
😵💫 Sitting down to plan your content and resurfacing 45 minutes later with 14 Saved posts, three half-baked ideas + still no content to *actually* POST
😵💫 Seeing PERFECT-FIT clients creepin' on your socials and scratching your head like, “why aren't you applying?!”
😵💫 Watching another post flop and trying to reverse-engineer whether it was A) the topic, B) the hook, C) the format, D) Instagram personally having beef with you today, or E) all the above
😵💫 Watching another post flop and trying to reverse-engineer whether it was A) the topic, B) the hook, C) the format, D) Instagram personally having beef with you today, or E) all the above
Soooo maybe “I’ll just figure it out as I go” has officially run its course.
and in case you didn't know
Following viral trends, using boring AF ChatGPT captions, and posting more isn't gonna bring in the bacon.
But having a plan (that's backed by data) for every single post will.
For the past 6 years, I've created 6000+ pieces of content for myself and my social media management clients. Which means I live chronically online (plz send help).
So I'm taking my wholeee library of content that brings in results and giving it to you here.
And by results, I mean ridiculously good ones like
36 content ideas, planned for you
I’ll build your content calendar → You put it into action
The goal = less brain juice required. Every post comes with the idea, instructions, format, and a real example to learn from. Basically, I already did the social media manager thinking. You'll just sprinkle in your stories, expertise, and personality to bring it alive.
No more sitting there begging your brain for an idea. You'll get the hook and the idea so you get your creative juices flowin’ and knock a post out in 15 minutes flat.
Hook + content brief
Not feelin' the first hook? Cool, you've got backup options that package the same idea in a different way.
Alternate hook options
God forbid a girl have an idea and actually know what to do with it. I'll show you exactly how to bring it to life and turn it into a finished piece of content.
Step-by-step instructions to create
Every idea comes with a recommended format, plus a lower-effort version for weeks when your brain isn’t brain-ing (or girls, when we’re feeling luteal af).
Suggested format + alt (easy) format
Slow week? New client? Launching something new? Every idea tells you when to use it. It's really that simple.
A “use this when" list
A strategic-af post won't get you inquiries if your CTA sucks. Every CTA tells your reader exactly what to do, and it's already written for you. Just hit copy + paste!
CTA's you can copy + paste
Everyone's butchered a good idea, it happens to the best of us (ask me how I know). But now you'll know what to avoid before it happens to you.
“What to AVOID” instructions so your post doesn't tank
You can retire your brain-dumped notes app and that random Google Doc. Everything's organized in one easy-to-use home base.
Notion dashboard
As if the 3-month content plan wasn’t enough…
I also threw in 3 ridiculously useful bonuses to handle the parts of Instagram that still stump a lotttt of business owners
(my over-delivering tendencies: bad for me, great for you)
My Trial Reel Playbook
My exact Trial Reel system behind 2M+ views, a doubled client email list in 6 weeks + 100+ new followers from just 2 Reels – including my Credibility → Value → Care formula, proven hook structures, my Instagram SEO AI prompt + the testing/best practices I use across client accounts
My Caption Writing Cheat Sheet
So once you know WHAT you’re posting, you don’t lose any more time wondering what the heck to put in the caption. You’ll know when to tell a story, give examples, add nuance, keep it short, drive engagement or go straight for the sale.
My IG Story bank
A bank of 20+ story prompts built around engagement, BTS + conversion so that you’re using your stories strategically to help people binge, trust + buy from you.
Everything You Get With Content, Handled
What our Content, Handled Guinea pig said…
Your next 3 months of Instagram content planned? Ummm, yes please.
(Almost) everything you’d get in a $3k retainer with an SMM, handed to you on a silver platter.
Backed by data
Every single idea in here has been tested in my content or my client's content and is proven to bring results.
Post ideas fully mapped out
Not sure which format to use? Every idea comes with a suggested format, plus an easier version for lazy girl (or guy) weeks.
Industry-specific Content
You'll immediately see how the concept applies to a biz like yours instead of wondering, “okay but how the heck do I use this?”
Real-life examples
For all my visual people, you can see how someone brought the idea to life so it's easier to do on your own.
Post content so good, you’ll get *hired*
A lil’ taste of your Notion Base
because I quite literally won't buy something if I can't see it first
Hey, I’m Shayla! But my friends call me Shay.
The quickest way to get clients from Instagram? Steal the strategy from someone who's done it for 6 years.
99% of my clients come from Instagram marketing. Social media has literally kept my business alive. But if you look at my IG account from the outside and tried to guess how my business was doing, you’d probably think, “meh.“
Because I don't go viral (often). I don’t have 10k followers. And I don't post every day. My average reel gets around 2k views. Most of my posts get somewhere between 40–100 likes and, mayyyybe 15 comments (on a good day).
But the reason I get people applying to work with me WEEKLY straight from Insta?I don’t build my content around what gets good engagement. I build it to sell my products and services.
And now I’m letting you steal my exact strategies so you can do the same!
How It Works
Make it yours
Click "Buy Now" and purchase through Stan Store. (Groundbreaking, I know.)
Get instant access to your content calendar
You'll be sent straight to your Notion base with a fully built-out content library ready to go!
Watch your welcome video
Before you start, watch the detailed walkthrough so you know how everything's organized and how to use it.
Devour your 3 months of content
Inside, you'll find all 36 posts mapped out across attract, connect, and convert. Each one comes with the hook, the instructions, and everything else you need. Just pick a day and go!
Heard some misconceptions were floating around?
Cool, cool, cool. Let's clear 'em up.
💬 62 comments
@thewellnessdiiaries "ok but i still have to actually make the content myself right? lol"
↳ @sbmarketingcompany yep! I'm not making the content or managing your account. but I'm giving you the strategy I'd use if I did. you'll make the content, I just did the planning part 🫶
@boutiqueebybrooke "will these even be relevant in like 2 months?"
↳ @sbmarketingcompany sure will. These aren't trending ideas that eventually get annoying lol. They are frameworks, so they're repeatable. You can use them in tons of ways! so yes, still useful in 2 months 😉
@sarahsellsdesign "wait but don't we all get the same content ideas? feels like it'd be generic"
↳ @sbmarketingcompany the ideas might be similar. But you, a med spa, and a real estate agent are gonna bring it to life in three massively different ways. It won't be the same, promiseee.
@fitwithfaithhh_ "ngl this kinda just sounds like a prompt pack"
↳ @sbmarketingcompany gf nooo 😭 a prompt pack would tell you to “share a client win” and leave you to figure out the other 182183 steps yourself. This gives everythinggg you need to create the post. All you've gotta do is add your opinions or stories and bring it to life.
@studio.reneé "kinda pricey ngl 👀"
↳ @sbmarketingcompany pricey until you book ONE client off it, then suddenly you've made your money back like 8x over. You're basically printing money, gf. 💅
You need Content, Handled iffff
You love social media and making content, but it feels like you’re wasting your time creating content that doesn’t get your biz results.
You want the strategy of an SMM without the $3K/month retainer.
You've had amazing shower epiphanies for content, but ChatGPT ruined them by flattening them into boring-ass posts.
You've considered hiring a social media manager, but you're a control freak (same, girl same) so you know you'd rewrite every caption they sent you anyway. Hard pass.
You've spent an embarrassing number of hours "brainstorming" content and somehow still ended up with nothing worth posting. (we've all been there)
Your growth is slow, your comments are dead, and Instagram is doing *nothing* for your business.
Sorry, but just keep your scroller scrollin’ if
You've got zero interest in creating the content yourself, even with the strategy handed to you.
You're doing this hoping for one viral post that changes your life. Respectfully, that's not the goal here.
You want a completely custom strategy built from scratch. These are frameworks, so you gotta bring the sauce yourself, homie.
You want someone making content for you. (That's social media management… which costs a lottt more)
Questions? I got you
Nope. Everything's laid out clearly, and the welcome video walks you through how to use it.
Sure do! You can split it into two monthly payments.
Noooo! Vanity metrics don't matter here. The entire point of Content, Handled is to bring in inquiries regardless of follower count.
Maybeeee a little. This isn’t Instagram 101. If you’re looking at this, I’m assuming you already know how to make a Reel, carousel, caption, etc. You’re just wanting the SMM brain behind what to post, how to position the idea + what kind of content your business needs right now.
